Operations that support your mission — and scale with it.
Rooted Operations helps founders and executives of growing service-based businesses build the operational infrastructure they need to delegate, scale, and lead - without hiring a full-time ops person. Ilana Moreno brings 13+ years of experience across startups, small businesses, and nonprofits, specializing in the growth stage where improvised systems start to break down.
Who This Is For
Founders and executives of service-based businesses who've outgrown how they’ve been operating but aren't ready for a full-time ops hire. You'll recognize them when you hear:
“I'm in meetings all day but have no idea what my team is actually working on"
"I've become the bottleneck in every decision"
"Everyone's busy
but nothing's moving forward"
"All the context is still in my head and I don't know how to hand it off"
Our clients typically reach out after a period of growth - a hiring spree, a new client load - when the old way of operating stops working. Most are running teams of 3–20 people with $1–5M in revenue, or organizations experiencing similar growing pains.
How We Work Together
Ilana steps in as your operations partner - not just advising, but building and optimizing. Depending on the engagement, that means a focused diagnostic, hands-on system design and implementation, or ongoing fractional support while you build toward a dedicated hire. Most clients get back 10+ hours of their week.
2 weeks | $1500
Operations Audit
A focused diagnostic that gives you where time and energy are leaking, what to fix first, and what to tackle later.
Best for leaders who want expert assessment and direction before implementing change.
6 - 8 Weeks | Custom Pricing
Systems Build
Diagnostic plus implementation: uncover what's broken or at risk, then build the fix.
Best for leaders tackling a specific operational problem who need both the thinking and the doing.
3-Month Minimum | Custom Pricing
Fractional Support
Full operational partnership — audit, planning, system design, implementation, and ongoing support.
Best for leaders who need someone to build and run the operational machine alongside them.
What changes when operations are rooted for growth
Faster decision-making and more consistent execution
Clear ownership and accountability across the team
Reliable systems that scale with you
Renewed time and focus for leadership and strategy
I’m a strategic operations consultant and Fractional COO with 13+ years of experience leading operations, marketing, and communications for mission-driven organizations.
I specialize in translating vision into structure — connecting people, systems, and strategy so leaders can tend to what matters most.
About
Let’s talk.
If you’re ready to strengthen your operations and position your organization for sustainable growth, let’s start with a conversation.